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Cloud Mascara

Product code: T238879E

Full volume. Ultra definition. Mega length. When your lashes take you above the clouds! Sweed Cloud Mascara delivers full volume and limitless length in a blink as the exclusive cloud brush gives a beautiful volumising effect and precisely separates each lash from root to tip for a dramatic fan-like effect. The nourishing mascara has a clean, vegan formula that is lightweight, flexible and endlessly buildable, and infused with panthenol (vitamin B5) for long, full and glossy, lightweight lashes that don't flake or smudge and keep the curl in place with a long-lasting effect. The mascara is water resistant but not waterproof. Free from sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclosa. It is also gluten-free and contains less than one percent of synthetic fragrances.

Sweed

Cloud Mascara

£24

£20 per 10ml

Colour

Free standard delivery over £60

Reviews (14)

4.6

86% Recommended this product

Mentions
25 February 2026Todman
Verified Purchase

Great that M&S stock this Sweed Mascara

Yes, I recommend this

Brilliant mascara in terms of consistency, longevity and ease of application. Just wish Sweed would do it in a true burnt umber brown rather than black/brown colour that it is.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

23 February 2026jeanjeannie50
Verified Purchase

Would Recommend

Probably one of the best mascaras I've used. I saw an assistant in M&S that was wearing this mascara and her lashes looked amazing. After buying it I wondered if hers looked so good because she had lush thick eyelashes anyway. At 75 mine are certainly not like that. I was still pleased with the product though.

Helpful?

19 February 2026Aggieanne
Verified Purchase

Great mascara

Yes, I recommend this

Love this mascara great alternative to black and gives lashes length an definition.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

19 February 2026Toast23
Verified Purchase

Lovely light application

Yes, I recommend this

I’m 62. The mascara brush applies a fine application of mascara. Your lashes look natural and not ‘clogged’. Brown shade flattering.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

15 February 2026Dawnyboat27
Verified Purchase

Love it. My favourite mascara.

Yes, I recommend this

My favourite mascara as lasts all day and no flaking. It makes your lashes look beautiful. Great brush too.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

14 February 2026Gilliebean3
Verified Purchase

Fabulous mascara

Yes, I recommend this

Even on short lashes, this mascara is lovely. It separates and lengthens beautifully.

Helpful?

12 February 2026Anna 21
Verified Purchase

Supposed to be brown , but looks black.

Yes, I recommend this

I like the wand and application but the colour is too dark.

Reviewer Ratings

Quality

Average

Helpful?

Reviewer Ratings

Quality

Average

02 February 2026Carol Ann Crabby
Verified Purchase

Happy with my purchase.

Yes, I recommend this

Happy with my purchase easy to order and click and collect.

Helpful?

02 January 2026Juze
Verified Purchase

A wonderful product

Yes, I recommend this

A wonderful product gives great definition without glueing your eyelashes together. Lasts well but easily removed with a good remover

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

23 December 2025HeatherJ
Verified Purchase

New Brand try out

Yes, I recommend this

I decided to try out this Brand of mascara in brown and have been delighted with my choice. Nice subtle shade of brown, easy to apply, and no irritation as I am a contact lens wearer.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

21 December 2025K L H
Verified Purchase

Best mascara !

Fantastic mascara , used it for a long time and was very pleased when I saw Marks sold it .

Helpful?

16 December 2025Podgy2016
Verified Purchase

Easily applied but quite wet

Yes, I recommend this

This is the first time I’ve used Sweed and it’s OK, but wetter than my current mascara. This means that it can clump when applied so I need to use my mascara brush to comb it through. Not sure if I would buy it again, but I liked the vegan credentials.

Reviewer Ratings

Quality

Good

Helpful?

Reviewer Ratings

Quality

Good

12 December 2025Caro704
Verified Purchase

Best mascara ever

Yes, I recommend this

Love this mascara really thickens lashes so glad M&S stocking it

Helpful?

24 April 2025Hetty72

Impressive

Yes, I recommend this

I’ve spent some time trying to find a replacement for my beloved Autograph mascara, discontinued a while ago and so far nothing I’ve tried has come close. This however has me sold! I’ve only used it a couple of times so far but all in all it’s a great mascara, nice formula, glides on, coats lashes well! Will see how it holds up over time.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

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