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Hooked 100% Clean Shampoo with Root-Locking Technology 295ml

Product code: T235607U

This 100% clean, sulfate-free, residue-free formula is perfect for all curl types. Hooked locks in your “locks” with a proprietary procapil blend that helps “anchor” hair preventing excessive shedding and breakage. This super gentle formula not only removes build-up from styling products, but it contains only those ingredients that easily rinse off, unlike most conditioning shampoos and co-washes. The hair and scalp are left clean and in optimal condition.

Color WOW

Hooked 100% Clean Shampoo with Root-Locking Technology 295ml

£26

£8.81 per 100ml

Free standard delivery over £60

Reviews (74)

4.6

92% Recommended this product

Mentions
13 December 2025Theresa S.

Miracle worker

Originally posted on Colorwow

Yes, I recommend this

Bought for friend and her daughter Their curls are amazing from tight curls to soft relaxed curls .This is third time I've bought fir them .They love these products.

Helpful?

08 December 2025LUCY B.

Very drying

Originally posted on Colorwow

No, I don't recommend this

This is like a clarifying shampoo - my curly hair is dry and this just dried it out! After a week my head started itching like crazy. I bought the conditioner too, which smelled lovely but I couldn't work out which product caused the itch. I threw them both away-a complete waste of money and I'm sad about it.

Helpful?

13 June 2025Joanne L.

Squeaky clean

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Using the colour wow curl products has given me the best results ever and lasts for days in between washes. Highly recommend

Helpful?

08 April 2025Fiona R.

Hair feels really soft after

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Hair feels really soft after use. Less frizz & more defined curls

Helpful?

14 February 2025Trudy C.

Love this

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] It takes a bit of getting use too with not lathering up but I would never use anything else now x

Helpful?

28 January 2025koran s.

Overrated

Originally posted on Colorwow

No, I don't recommend this

[This review was collected as part of a promotion.] Expensive with no significant advantage above any other shampoos I have used

Helpful?

13 December 2024Mary J.

Love it!!

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Best shampoo for curly hair that I ever had! No frizz!

Helpful?

08 December 2024smee
Verified Purchase

Great curl results

Yes, I recommend this

I love this shampoo, changes the way your hair feels

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

25 October 2024Victoria T.

Love it!

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] I love this shampoo! It works really well and leaves my hair and scalp feeling amazing!

Helpful?

11 October 2024Wilson, S.

Amazing shampoo

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Lovely smell, cleans brilliantly without stripping hair. Used it with the pre-shampoo. Really happy with this on my very fine wavy hair.

Helpful?

10 August 2024Karen S.

Granddaughter says this is the

Originally posted on Colorwow

Yes, I recommend this

Granddaughter says this is the best shampoo for her curly hair.

Helpful?

07 August 2024Carrie W.

Awesome!

Originally posted on Colorwow

Yes, I recommend this

Smells great! Makes my hair soft & shiny. Moisturizing good for curls. Great paired with the matching conditioner.

Helpful?

26 June 2024Gillian S.

Very pleased with this shampoo

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Very pleased with this shampoo and it's definitely helped my curls stay in longer. Very happy

Helpful?

15 June 2024Michaela C.

Really works

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Makes a huge difference to the amount of hair that sheds

Helpful?

14 June 2024Carol G.

Excellent

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] My hair was shredding badly and was getting me very stressed, the hooked shampoo has really helped I am now on my 3rd bottle and I love it .

Helpful?

03 June 2024Jacqueline K.

Worth the money

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] This shampoo makes my hair super clean but not feeling stripped and dry.

Helpful?

16 May 2024Tisha S.

Healthy

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Love the shampoo smells good leave shake feeling clean and healthy no frizz

Helpful?

04 May 2024Liz W.

Great Shampoo

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Really cares for my curls and I really lose a lot less hair fabulous

Helpful?

24 April 2024Audrey L.

The best curl shampoo

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] This shampoo is awesome! It has such a nice clean, feel to it. My hair is not only curly, but shiny! Love this product.❤️?

Helpful?

22 April 2024Connie H.

Oh yes on the WOW

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] The WOW is a big yes in my house. I love my curls. And the smell is to die for. Even my hair dresser loves color wow. She says I have found a great product line.

Helpful?

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