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Underglow Blurring Primer

Product code: T230073

This innovative ICONIC London Underglow Blurring Primer creates the perfect canvas for make-up while delivering skincare benefits. The unique hybrid formula enriches and protects skin with kind-to-skin ingredients, including a natural-derived blue-light protector. Ultra-delicate champagne pearls provide a dreamy luminosity with a demi-matte, 'candlelit' glow, while the blurring technology minimises the appearance of pores and imperfections. Apply as the first step in your routine to ensure make-up applies smoothly and maintains a fresh-faced, 'just applied' finish that lasts all day.

What it does - Meet the new era of makeup application. Underglow Blurring Primer instantly melts and blends all over the skin, creating the perfect flawless-looking canvas for your makeup. It instantly refreshes your skin – thanks to a cocktail of skincare ingredients that work to help hydrate, nourish and protect. Pores appear instantly blurred, skin looks smoothed and excess shine is under control. It perfects your skin, reduces the appearance of texture, and nixes areas of excess shine without dulling your ICONIC glow. Where to wear - We believe that Underglow Blurring Primer should be the first step in every ICONIC routine, and when worn under full glam it’ll give you a lit-from-within look that’ll last all day (and night…) You can also wear alone for an ‘even less makeup no makeup-makeup’ (!) look!

ICONIC London

Underglow Blurring Primer

£25

£9.26 per 10ml

Free standard delivery over £60

Reviews (852)

4.8

1% Recommended this product

Mentions
18 February 2026Agata Szcz

Amazing!

Originally posted on ICONIC London

Leaves my skin so soft and bright.

Helpful?

10 February 2026Sarah Tayl

Originally posted on ICONIC London

I would never be without this

Helpful?

09 February 2026Susan B.

Give this a try, you will t be sorry.

Originally posted on ICONIC London

I was a bit sceptical as the reviews are somewhat over exaggerated. But, it works.I o Need a small amount of the underglow, even with my greasy skin. Goes on smooth with an even texture. Make up definitely looks better and has great staying power. Highly recommended

Helpful?

07 February 2026Sue S.

Skin so much brighter

Originally posted on ICONIC London

Brought for my daughter who absolutely loves this and has used it on its own. I even noticed that her skin was glowing .

Helpful?

05 February 2026Jenni L.

Fantastic coverage great price so

Originally posted on ICONIC London

Fantastic coverage great price so natural

Helpful?

29 January 2026S J Dale

The primer is very good

Originally posted on ICONIC London

The primer is very good, feels very light on my face and does give a good base for my make up

Helpful?

15 January 2026Lea190
Verified Purchase

Amazing product

Yes, I recommend this

Love it, an amazing under glow. Would 100% buy again.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

14 January 2026Rebecca L.

Love it!

Originally posted on ICONIC London

Love it! My second bottle, i couldn't live without it

Helpful?

13 January 2026Michelle S

Fabulous product

Originally posted on ICONIC London

Fabulous product, highly recommend x

Helpful?

13 January 2026Catherine

Its a genuine game changer

Originally posted on ICONIC London

Its a genuine game changer. Provides a healthy base and glow to the face - I was sceptical but have been completely won over - I am a mature customer and have used many products over the years - I can confirm that this is up there with the very best Ive used

Helpful?

07 January 2026Victoria M

Amazing product and its so good hiding all the

Originally posted on ICONIC London

Amazing product and its so good hiding all the imperfections i have on my face and makes the other makeup last longer and not cakey

Helpful?

07 January 2026Janette B.

Love this!

Originally posted on ICONIC London

The best primer I have used, its a great base for my foundation, I love it!

Helpful?

28 December 2025shaun manl

Originally posted on ICONIC London

Beautiful primer, that gives a lovely glow. It glides smoothly onto skin without leaving a sticky residue. It blurs slightly, but my fine lines are still quite visible.

Helpful?

24 December 2025C q mills

So goodI

Originally posted on ICONIC London

This is a little gem makes such a difference it stands up as alone product but gives amazing finish when paired under any of my foundations highly recommended

Helpful?

18 December 2025Charlotte

Originally posted on ICONIC London

I absolutely love this. Perfect shade for me, and it allows my foundation to sit much better than before

Helpful?

18 December 2025Tracy B.

Just bought a bottle for my daughter as I like it so much

Originally posted on ICONIC London

Just bought a bottle for my daughter as I like it so much. It adds just enough of something to brighten my face on no make up days. I age my daughter some of my last bottle and she likes it on her skin so bought one for her for Xmas.

Helpful?

17 December 2025Nicki W.

Five stars for underglow blurring primer

Originally posted on ICONIC London

Fabulous product. Wouldnt use any other primer.

Helpful?

16 December 2025Fiona B.

Love, Love, Love

Originally posted on ICONIC London

I love, love, love this primer. It makes my skin look so good.I have been through numerous bottles and it will continue to be my go to.

Helpful?

14 December 2025Donna M.

Great product to use on its own to give a glowy look

Originally posted on ICONIC London

Great product to use on its own to give a glowy look, or under foundation. Sometimes I mix it with foundation as it gives a lovely consistency to apply

Helpful?

11 December 2025Claire T.

The best primer

Originally posted on ICONIC London

The best primer ever!!

Helpful?

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