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Underglow Blurring Primer

Product code: T230073

This innovative ICONIC London Underglow Blurring Primer creates the perfect canvas for make-up while delivering skincare benefits. The unique hybrid formula enriches and protects skin with kind-to-skin ingredients, including a natural-derived blue-light protector. Ultra-delicate champagne pearls provide a dreamy luminosity with a demi-matte, 'candlelit' glow, while the blurring technology minimises the appearance of pores and imperfections. Apply as the first step in your routine to ensure make-up applies smoothly and maintains a fresh-faced, 'just applied' finish that lasts all day.

What it does - Meet the new era of makeup application. Underglow Blurring Primer instantly melts and blends all over the skin, creating the perfect flawless-looking canvas for your makeup. It instantly refreshes your skin – thanks to a cocktail of skincare ingredients that work to help hydrate, nourish and protect. Pores appear instantly blurred, skin looks smoothed and excess shine is under control. It perfects your skin, reduces the appearance of texture, and nixes areas of excess shine without dulling your ICONIC glow. Where to wear - We believe that Underglow Blurring Primer should be the first step in every ICONIC routine, and when worn under full glam it’ll give you a lit-from-within look that’ll last all day (and night…) You can also wear alone for an ‘even less makeup no makeup-makeup’ (!) look!

Product details

Item details

Shade Match

Underglow Blurring Primer is available in one, universally-flattering shade.

Yep, you heard that right. Trust us, thanks to its subtle champagne pearls, one blurring barely-there tone is all that’s needed to prep and perfect all skin tones – leaving all ICONIC babes instantly radiant.

More information

How to Use: After moisturising, use the ICONIC dropper to apply 2-3 drops of Underglow Blurring Primer all over the face - focusing on any areas that are often prone to excess shine

Use your fingertips (or your favourite ICONIC base brush) to blend the refreshing formula into your skin. Et voilà– skin is left blurred, radiant and perfected – ready for the rest of your glam routine.

For best results, use together with our brand new Super Smoother Skin Tint. Together these base beauties are the dream duo for that flawless, ultra-natural looking finish that really does glow from within.

Product Size: 27 ml

Product Texture: Liquid

Features

Suitable for vegans

ICONIC London

Underglow Blurring Primer

£26

£9.63 per 10ml

Free standard delivery over £60

Reviews (857)

4.7

1% Recommended this product

Mentions
07 May 2026ShortyN
Verified Purchase

Skin care

Yes, I recommend this

Lovely soft and smooth on the skin leaving skin looking fresh

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

06 May 2026Ark10
Verified Purchase

Not great

No, I don't recommend this

I thought I would try this product , I wanted bit of a glow , very dissatisfied, I could not see any difference, it’s separated I could see the oil , you have to shake bottle well , I wouldn’t recommend

Reviewer Ratings

Quality

Poor

Helpful?

Reviewer Ratings

Quality

Poor

19 April 2026DSBl
Verified Purchase

Great stuff

Yes, I recommend this

Brilliant stuff, have had compliments on how good complexion looks since started using.

Helpful?

15 April 2026JClady
Verified Purchase

Lightweight

Yes, I recommend this

Lightweight, easy to apply with fingers. Gives a nice healthy glow

Helpful?

13 April 2026nonna mac
Verified Purchase

Dissapointed

No, I don't recommend this

I am dissapointed in this product as i could not see that it made a difference to my foundation.

Helpful?

18 February 2026Agata Szcz

Amazing!

Originally posted on ICONIC London

Leaves my skin so soft and bright.

Helpful?

10 February 2026Sarah Tayl

Originally posted on ICONIC London

I would never be without this

Helpful?

09 February 2026Susan B.

Give this a try, you will t be sorry.

Originally posted on ICONIC London

I was a bit sceptical as the reviews are somewhat over exaggerated. But, it works.I o Need a small amount of the underglow, even with my greasy skin. Goes on smooth with an even texture. Make up definitely looks better and has great staying power. Highly recommended

Helpful?

07 February 2026Sue S.

Skin so much brighter

Originally posted on ICONIC London

Brought for my daughter who absolutely loves this and has used it on its own. I even noticed that her skin was glowing .

Helpful?

05 February 2026Jenni L.

Fantastic coverage great price so

Originally posted on ICONIC London

Fantastic coverage great price so natural

Helpful?

29 January 2026S J Dale

The primer is very good

Originally posted on ICONIC London

The primer is very good, feels very light on my face and does give a good base for my make up

Helpful?

15 January 2026Lea190
Verified Purchase

Amazing product

Yes, I recommend this

Love it, an amazing under glow. Would 100% buy again.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

14 January 2026Rebecca L.

Love it!

Originally posted on ICONIC London

Love it! My second bottle, i couldn't live without it

Helpful?

13 January 2026Michelle S

Fabulous product

Originally posted on ICONIC London

Fabulous product, highly recommend x

Helpful?

13 January 2026Catherine

Its a genuine game changer

Originally posted on ICONIC London

Its a genuine game changer. Provides a healthy base and glow to the face - I was sceptical but have been completely won over - I am a mature customer and have used many products over the years - I can confirm that this is up there with the very best Ive used

Helpful?

07 January 2026Victoria M

Amazing product and its so good hiding all the

Originally posted on ICONIC London

Amazing product and its so good hiding all the imperfections i have on my face and makes the other makeup last longer and not cakey

Helpful?

07 January 2026Janette B.

Love this!

Originally posted on ICONIC London

The best primer I have used, its a great base for my foundation, I love it!

Helpful?

28 December 2025shaun manl

Originally posted on ICONIC London

Beautiful primer, that gives a lovely glow. It glides smoothly onto skin without leaving a sticky residue. It blurs slightly, but my fine lines are still quite visible.

Helpful?

24 December 2025C q mills

So goodI

Originally posted on ICONIC London

This is a little gem makes such a difference it stands up as alone product but gives amazing finish when paired under any of my foundations highly recommended

Helpful?

18 December 2025Charlotte

Originally posted on ICONIC London

I absolutely love this. Perfect shade for me, and it allows my foundation to sit much better than before

Helpful?

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