Read our Plan A stories

We believe the very best quality begins long before it reaches our stores – it starts with the farmers and growers who carefully nurture every crop. Join Ben Fogle as he uncovers the stories behind our high-quality produce and the people who make it possible.

Assistant Copywriter

Florence Head

Grown with nature, not against it

There’s nothing like the first daffodils of the season. A simple bunch that signals spring has finally arrived. These British daffodils are about more than brightening up your kitchen table.

Grown in Cornwall using regenerative farming practices, they’re nurtured in healthy soil that supports worms, wildlife and biodiversity. By planting a mix of species between crops and carefully managing hedgerows, farms like Varfell are helping to protect their soils and create thriving habitats for the future.

It’s all part of our Plan A for Farming commitment – working with British growers to support them to build resilience, boost biodiversity and grow beautiful flowers for generations to come.

And at just £1 a bunch, that’s more spring for your money!

Discover more flowers

Discover more about Wildfarmed

Ben Fogle recently visited Andy Cato from Wildfarmed to see how regenerative farming is bringing life back into Britain’s[HC1] fields and producing ingredients that are as delicious as they are sustainable.

“Regenerative farming is all about growing great crops, while improving the environment they’re grown in – rebuilding soil health, supporting wildlife, and helping nature thrive. Wildfarmed wheat is grown alongside a mix of plants that feed the soil and attract beneficial insects, meaning a healthier crop and more resilient farm.” Wildfarmed

M&S were the first major retailer to partner with Wildfarmed, using regeneratively grown flour across some of our festive favourites, from Collection Mince Pies to Rosemary and Olive Sourdough Crackers.

Through this partnership, M&S is helping transform British farming. We use more Wildfarmed flour than anyone else and, as part of our Plan A for Farming commitment, aim for 100% of British products to come from farms using regenerative practices by 2030.

Regenerative farming isn’t just about what’s on your plate – it’s about the future we’re growing and the quality we’re creating.

Find out more about our Plan A for farming

Farming for the Future

Great food starts with great farming. That’s why we’re working hand in hand with British farmers to see how our Farming for the Future programme is helping to shape a more sustainable way of growing food. Join Ben as he visits Rob at G’s farm, where healthy soil is at the heart of everything – from rotating crops and planting cover crops to using home-made compost. They even monitor earthworms, the little “soil engineers” that help keep the land thriving.

By farming in harmony with nature, Rob is growing delicious, great-quality produce today while protecting the land for tomorrow. It’s all part of our commitment to regenerative farming – working with British farmers to look after soils, cut carbon and grow our produce, season after season.

More about Plan A

Published 03/03/2026