Em Newton

Content editor

With a background in PR, Em loves creating helpful fashion and lifestyle content. She’s known to be partial to a bit of leopard print and a fun knit.

Open wardrobe with knitwear organised inside

04/03/2026

How to organise your wardrobe

Time for a wardrobe sort out? Start with our step-by-step guide on how to organise your wardrobe

23/02/2026

The best christening gifts

From toys to keepsakes, explore our complete guide on what to get for a christening gift

13/02/2026

What to wear with bomber jackets

With it's roomy, relaxed shape, the bomber jacket is made for layering. Discover how to style it for every occasion

29/01/2026

What to bring to the gym, pool and spa

Whether you’re a fitness pro or just settling into a routine, these are the essentials you need for the gym, pool and spa

Woman wearing blue denim jeans and denim shirt

24/12/2025

The ultimate denim glossary

22/12/2025

Perfect wedding day make-up looks

How to achieve perfect wedding day make-up looks, from skin prep to ensuring your lashes hold their curl

Woman wearing cream striped short pyjamas

18/12/2025

The best nightwear for women

Whether you favour a classic pyjama set or a floaty chemise, discover how the right nightwear can help you to sleep better

Woman wearing summery outfit of white shirt and pale pink cropped slim fit jeans

11/07/2025

Wearing jeans in summer

A pair of trusty jeans is everyone’s favourite wardrobe hero; here’s how to style them for warmer weather

30/06/2025

The meaning of flowers

Uncover the hidden language of flowers and learn how to convey emotion with our guide to floriography

Woman wearing noughties-style pink lace-trimmed camisole

01/05/2025

Noughties-inspired outfit ideas

From low-rise jeans to halter-neck tops, here’s how to wear noughties fashion the modern way

Woman white oversized cotton shirt and navy cargo jeans

18/03/2025

How to wear oversized shirts

A guide to styling the endlessly versatile wardrobe staple, from the office to the beach (and beyond)

09/02/2025

Skirt styling ideas

There are so many different types of skirt to choose from: here's what to wear with everything from a mini to a maxi

Em is a content editor at M&S. She has been writing helpful fashion and lifestyle content for M&S since 2024, covering fashion, home and beauty.

Before beginning her M&S career, Em completed a degree in English Literature at the University of Nottingham in 2018. During this time, she started freelancing, writing for a range of brands spanning from herbal healthcare to interior design.

Upon graduating, Em’s career began creating content for an educational travel brand, before moving to a digital marketing agency. Here, her focus turned to content and digital PR. She worked across a long list of iconic fashion and consumer brands, crafting informative content that achieved coverage in some of the country’s best-known national and lifestyle publications.

Style-wise, Em is known to be partial to a bit of leopard print and many a fun knit. When she’s not writing, Em enjoys yoga, cooking and sauna sessions, as well as festivals, cycling and lots of travel.